AHA Solutions turned to us to gain greater impact and recognition from its participation at HIMSS. We devised a trade show exhibit strategy that reinforced the brand and fundamental messages, created a dynamic booth with two unique looped videos, pre-and post-show communications, handouts and partner communications. A key element was the development of a self-identifcation tool— allowing booth staffers to focus on the most likely prospects. Feedback indicated that the booth attracted a 400% increase in traffic from potential partners.
INSPIRATIONAL QUOTES
Star wars – REBELS
If you define yourself by your power to take life, your desire to dominate, to possess, then you have nothing.”
— Obi-Wan Kenobi