Alianza Americas is a network of Latino immigrant-led organizations who work with a range of partners—organized labor, advocacy, faith-based and government agencies—to examine, crystallize, promote and defend better economic, social and political policies that impact migrants in both their host and native countries throughout the Americas.
Reaching their 10-year anniversary triggered a comprehensive rebranding initiative—including name change. We worked closely with management to help them re-orient to become a more broadly appealing organization and to raise their visibility with all stakeholder groups. A strategic messaging process combined with a brand visualization phase has led to a ‘re-birth’ of the organization and a redevelopment of online communications, currently underway.
“You know, no matter how much we fought, I’ve always hated watching you leave.”
— Leia Organa