Echoes and Reflections is a professional development program by the Anti-Defamation League, USC Shoah Foundation and Yad Vashem that prepares teachers to teach about the Holocaust. We developed and implemented marketing strategies to heighten awareness and attendance at its programs. We began by creating bold visual and verbal brand elements. Guidelines provided consistency and clarity. A fully integrated campaign of direct, social, advertising, event, referral, PR, editorial and video complimented a suite of customizable co-branded templates for program host use.Our current focus is on highly targeted and customized state-Google AdWords campaign to build greater brand awareness.
“Incomplete was your training. Not ready for the burden were you,”
— Yoda